Social Media (or Social Networking) is a term used to describe the tools and platforms people use to publish, converse and share content online. The tools include social network sites e.g. MySpace or FaceBook, blogs e.g. Google blog, wikis e.g. Wikipedia, podcasts e.g. Competitor Radio, and sites to share photos e.g. Flickr, and bookmarks e.g. Digg.

Social media optimisation (SMO) refers to generating publicity through social media, online communities and community-focused websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like photo slides and galleries or YouTube videos.


CG Innovation is recognized as one of the leading Social Media Optimization (SMO) company in India. CG Innovation has advised and implemented SMO strategies for Fortune 20 companies, as well as smaller and mid-sized companies looking to build brand awareness and sell more product.

Benefits of Social Media Optimisation

  • Increased website visitor rates
  • Increased brand awareness
  • Increased links to your website
  • Improved website search engine rankings
  • Affordable way to allow customers to interact with your brand through multimedia tools (e.g. video and games).
The Internet has become more social, interactive, and contrary to popular belief, Social Media is not just a term du jour. It has become an integral part of Internet Culture and if your organisation has a presence on the Internet, it should be an integral part of your marketing mix too.

The concept behind SMO: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.

So, get the best out of Social Media networks with the help of our experts.

If you're interested, please Call us at: +91 880 033 7969 or click here to request a custom proposal.



We work closely with you to transform your communication tools into real business advantages. Our goal is to increase your sales and increase the visibility of your business.

16th April, 2013
Launched Event Management website
We are proud to announce the launch of flash based creative website for a leading event management company "DreamzsDecor".
06 April, 2013
CG Innovation relocating Office
Office renovation work is in progress and we are relocating shortly to our new premises.
15th March, 2013
E-Commerce Portal
CG Innovation has launched a fully functional E-Commerce website www.whysoserious.co.in. Shop more online with unique and innovative products.